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Entrepreneurs need their customers’ cash, not government handouts

Mullins, John (2013) Entrepreneurs need their customers’ cash, not government handouts. British Politics and Policy at LSE (10 Oct 2013). Website.

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Many companies that grow to be large and successful never raise any venture capital. So why are we so focused on raising money and putting the investor at the centre of this entrepreneurial phenomenon? John Mullins argues that there are a lot of reasons why not to raise capital early and get customer funding instead. Once you have proven your business model and attracted paying customers, you can approach investors from a much stronger position.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2013 The Author(s) CC BY-NC-ND 3.0
Divisions: LSE
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HG Finance
J Political Science > JF Political institutions (General)
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 10 May 2017 08:36
Last Modified: 15 Sep 2023 19:06

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