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Behavioural economics challenges traditional view of “homo economicus”

Fireman, Ken (2016) Behavioural economics challenges traditional view of “homo economicus”. LSE Business Review (24 May 2016). Website.

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Proponents say a better understanding of behavior will improve economic models, writes Ken Fireman

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2016 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HC Economic History and Conditions
Sets: Collections > LSE Business Review Blog
Date Deposited: 20 Apr 2017 08:33
Last Modified: 27 May 2020 23:27

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