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Customer participation is no panacea for the development of new products

Chang, Woojung and Taylor, Steven (2016) Customer participation is no panacea for the development of new products. LSE Business Review (01 Mar 2016). Website.

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Abstract

In some contexts, involving the customers can have detrimental effects, argue Woojung Chang and Steven Taylor

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2016 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
Sets: Collections > LSE Business Review Blog
Date Deposited: 11 Apr 2017 13:43
Last Modified: 15 Jun 2020 23:30
URI: http://eprints.lse.ac.uk/id/eprint/73461

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