Chang, Woojung and Taylor, Steven (2016) Customer participation is no panacea for the development of new products. LSE Business Review (01 Mar 2016). Website.
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Abstract
In some contexts, involving the customers can have detrimental effects, argue Woojung Chang and Steven Taylor
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2016 The Author(s) |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce |
| Date Deposited: | 11 Apr 2017 13:43 |
| Last Modified: | 14 Sep 2024 00:49 |
| URI: | http://eprints.lse.ac.uk/id/eprint/73461 |
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