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When firms increase advertising spending, their stock prices climb in tandem

Lou, Dong (2016) When firms increase advertising spending, their stock prices climb in tandem. LSE Business Review (25 Jan 2016). Website.

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Abstract

Managers opportunistically adjust advertising spending, in part to influence short-term stock prices, writes Dong Lou

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2016 The Author(s); Online
Divisions: Finance
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HG Finance
Sets: Departments > Finance
Collections > LSE Business Review Blog
Date Deposited: 10 Apr 2017 15:15
Last Modified: 26 Jul 2020 23:33
URI: http://eprints.lse.ac.uk/id/eprint/73293

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