Lou, Dong 
ORCID: 0000-0002-5623-4338
(2016)
When firms increase advertising spending, their stock prices climb in tandem.
LSE Business Review
(25 Jan 2016).
Website.
|
PDF
- Published Version
Download (47kB) | Preview |
Abstract
Managers opportunistically adjust advertising spending, in part to influence short-term stock prices, writes Dong Lou
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2016 The Author(s) |
| Divisions: | Finance |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance |
| Date Deposited: | 10 Apr 2017 15:15 |
| Last Modified: | 15 Sep 2023 20:35 |
| URI: | http://eprints.lse.ac.uk/id/eprint/73293 |
Actions (login required)
 |
View Item |
Download Statistics
Download Statistics