When firms increase advertising spending, their stock prices climb in tandem

Lou, Dong ORCID: 0000-0002-5623-4338 (2016) When firms increase advertising spending, their stock prices climb in tandem. LSE Business Review (25 Jan 2016). Website.

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Abstract

Managers opportunistically adjust advertising spending, in part to influence short-term stock prices, writes Dong Lou

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2016 The Author(s)
Divisions:	Finance
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance
Date Deposited:	10 Apr 2017 15:15
Last Modified:	01 Oct 2024 04:00
URI:	http://eprints.lse.ac.uk/id/eprint/73293

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