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More positive, assertive and forward-looking: how Leave won Twitter

Matsuo, Akitaka and Benoit, Kenneth ORCID: 0000-0002-0797-564X (2017) More positive, assertive and forward-looking: how Leave won Twitter. LSE Brexit (16 Mar 2017). Website.

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Abstract

How did people talk about the EU referendum on Twitter? Akitaka Matsuo and Kenneth Benoit (left) analysed 23m tweets about Brexit, and found salient differences between Leave and Remain supporters. People who backed Leave were more likely to use positive, assertive and forward-looking language. They also tended to follow politicians and campaigning accounts, while Remain supporters were more likely to follow journalists. Overall, Leave were in a better position on Twitter.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/brexit/
Additional Information: © 2017 The Author(s)
Divisions: Methodology
Subjects: H Social Sciences > HA Statistics
J Political Science > JN Political institutions (Europe)
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 06 Apr 2017 14:03
Last Modified: 18 Oct 2021 23:23
URI: http://eprints.lse.ac.uk/id/eprint/72833

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