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Five minutes with Andrew Herbert: “The social scientists we could do business with were those who grounded their ideas through field studies, cultural probes and social data”.

Mann, Rebecca (2012) Five minutes with Andrew Herbert: “The social scientists we could do business with were those who grounded their ideas through field studies, cultural probes and social data”. Impact of Social Sciences Blog (07 Dec 2012). Website.

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Abstract

Part of PPG’s Impact of Social Sciences project focuses on how academic research in the social sciences influences decision-makers in business, government and civil society. Rebecca Mann talked to Andrew Herbert OBE, former Chairman of Microsoft Research. He explains the value that social scientists can bring to industrial research organisations.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/impactofsocialsciences
Additional Information: © 2012 The Author(s) CC BY 3.0; Online
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
Sets: Collections > Impact of Social Sciences Blog at LSE
Date Deposited: 05 Apr 2017 13:35
Last Modified: 22 Feb 2020 00:22
URI: http://eprints.lse.ac.uk/id/eprint/72625

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