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Judging a book by its cover, title and even author order might be necessary to create an impact

Thomson, Pat (2012) Judging a book by its cover, title and even author order might be necessary to create an impact. Impact of Social Sciences Blog (08 Oct 2012). Blog Entry.

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Abstract

Clever book titles or pretty cover designs which don’t give much away are best left to star writers whose name is enough to sell the text. For the rest of us, advice from a good editor can be beneficial. Pat Thomson looks at just how much those little things really do matter if books are to have an impact amongst readers.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/impactofsocialsciences
Additional Information: © 2012 The Author(s) CC BY 3.0; Online
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Sets: Collections > Impact of Social Sciences Blog at LSE
Date Deposited: 05 Apr 2017 09:41
Last Modified: 29 Aug 2019 23:19
URI: http://eprints.lse.ac.uk/id/eprint/72523

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