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Data-driven campaigning in the 2015 UK general election

Anstead, Nick ORCID: 0000-0002-1090-5271 (2017) Data-driven campaigning in the 2015 UK general election. International Journal of Press/Politics, 22 (3). pp. 294-313. ISSN 1940-1612

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Identification Number: 10.1177/1940161217706163


While we know something of data-driven campaigning practices in the US, we know much less about the role of data in other national contexts. The 2015 UK General Election offers an important case study of how such practices are evolving and being deployed in a different setting. This article draws on 31 in-depth interviews with political practitioners involved in the use of data for six major UK parties and electoral regulators. These interviews are employed to explore the perceived importance of data in contemporary British campaigns, to understand the data-based campaign techniques being used by UK parties, and to assess how data-driven practices are interacting with the pre-existing institutional context of British politics. Going beyond the specifics of the UK case, this study raises questions about the comparative, theoretical, and normative dimensions of data-driven politics.

Item Type: Article
Official URL:
Additional Information: © 2017 The Author
Divisions: Media and Communications
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 03 Apr 2017 11:19
Last Modified: 24 Jul 2024 18:33

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