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Planning your online engagement strategy? Don’t go it alone. Well-chosen partnerships can maximise reach and impact.

Doran, Heather (2015) Planning your online engagement strategy? Don’t go it alone. Well-chosen partnerships can maximise reach and impact. Impact of Social Sciences Blog (30 Jul 2015). Blog Entry.

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Abstract

What are the conditions needed to create real engagement via social media? Heather Doran shares three case studies of successful public engagement. All three examples highlight that building an engaged audience doesn’t happen overnight and requires flexibility, training and a targeted communications strategy. True public engagement with research should be a two-way street.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/impactofsocialsciences
Additional Information: © 2015 The Author(s) CC BY 3.0; Online
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
Q Science > Q Science (General)
Sets: Collections > Impact of Social Sciences Blog at LSE
Date Deposited: 24 Mar 2017 16:22
Last Modified: 31 Jan 2019 03:36
URI: http://eprints.lse.ac.uk/id/eprint/70752

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