When is the best time to post on social media? Analysis of 100+ million posts suggests there is no single answer.

Spasojevic, Nemanja, Rao, Adithya, Li, Zhisheng and Bhattacharyya, Prantik (2015) When is the best time to post on social media? Analysis of 100+ million posts suggests there is no single answer. Impact of Social Sciences Blog (31 Jul 2015). Website.

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Abstract

Nemanja Spasojevic, Adithya Rao, Zhisheng Li, and Prantik Bhattacharyya share findings from their large-scale analysis of user behaviour on social networks. Every network has a unique audience with unique reaction patterns, and as such, each network has a “snowflake”-like schedule for ideal response and engagement. City-based or network-based schedules may be better than posting at random times, but these rigid schedules do not account for the unique composition of a specific user’s audience, and therefore are not as effective as personalized schedules.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/impactofsocialsciences
Additional Information:	© 2015 The Author(s) CC BY 3.0
Divisions:	LSE
Subjects:	H Social Sciences > H Social Sciences (General)
Date Deposited:	24 Mar 2017 16:18
Last Modified:	09 May 2024 00:33
URI:	http://eprints.lse.ac.uk/id/eprint/70745

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