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Russia’s communication strategy and the EU: why Moscow is winning the battle for soft power in Serbia

Wisniewski, Jaroslaw (2016) Russia’s communication strategy and the EU: why Moscow is winning the battle for soft power in Serbia. LSE European Politics and Policy (EUROPP) Blog (15 Apr 2016). Website.

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Abstract

Serbia is often viewed as occupying a position midway between the EU and Russia in its relations with the wider world, but what explains the attitudes of Serbian citizens toward each of these potential partners? Jaroslaw Wisniewski writes that a carefully implemented communication strategy has allowed Moscow to successfully cultivate a positive image of Russia among Serbs living throughout the Balkans. He argues that unless the EU can respond with a positive vision of its own, there is a risk of attitudes shifting away from support for the EU and toward the narrative promoted by the Kremlin.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/europpblog/
Additional Information: © 2016 The Author(s)
Divisions: LSE
Subjects: J Political Science > JN Political institutions (Europe)
J Political Science > JZ International relations
Date Deposited: 24 Mar 2017 10:28
Last Modified: 27 Sep 2021 23:21
URI: http://eprints.lse.ac.uk/id/eprint/70578

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