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Caring enterprise in crisis? Challenges and opportunities of humanitarian NGO communications

Orgad, Shani (2017) Caring enterprise in crisis? Challenges and opportunities of humanitarian NGO communications. In: Seu, Irene Bruna and Orgad, Shani, (eds.) Caring in crisis? Humanitarianism, the public and NGOs. Palgrave Macmillan, London, UK, pp. 83-109. ISBN 9783319502588

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Identification Number: 10.1007/978-3-319-50259-5_6


This chapter looks at how nongovernmental organization (NGO) professionals think about, plan, select, and produce appeals and campaigns. Drawing on interviews with NGO practitioners, it discusses how professionals account for their communications practices and how their understanding of their organizations’ goals, structures, and values, and the conditions within which they operate, shape their decisions about how to communicate distant suffering and appeal to the public. The discussion is structured by the three types of relationship represented by the ‘humanitarian triangle’: (1) NGO-public; (2) public-beneficiaries; (3) NGO-beneficiaries. It concludes by discussing some of the consequences of NGOs’ employment of ‘intimacy at a distance’ in their communication, NGOs’ emphasis on creating comfortable and non-threatening relations with the public, and the implications of their communication’s over-reliance on the emergency model.

Item Type: Book Section
Official URL:
Additional Information: © 2017 The Author
Divisions: Media and Communications
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Date Deposited: 21 Mar 2017 14:50
Last Modified: 18 May 2024 04:51

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