Guler, Ali Umut, Misra, Kanishka and Vilcassim, Naufel 
ORCID: 0000-0003-0192-8014
(2014)
Countercyclical pricing: a consumer heterogeneity explanation.
Economics Letters, 122 (2).
pp. 343-347.
ISSN 0165-1765
Identification Number: 10.1016/j.econlet.2013.12.025
Abstract
We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonal shifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literature.
| Item Type: | Article |
|---|---|
| Official URL: | http://www.sciencedirect.com/science/journal/01651... |
| Additional Information: | © 2013 Elsevier B.V. |
| Divisions: | Management |
| Subjects: | H Social Sciences > HG Finance |
| Date Deposited: | 24 Jan 2017 12:48 |
| Last Modified: | 14 Sep 2024 06:40 |
| URI: | http://eprints.lse.ac.uk/id/eprint/68970 |
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