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Being labelled as a ‘liberal’ doesn’t hurt Democratic presidential candidates. But in Senate elections, it’s another story.

Neiheisel, Jacob (2016) Being labelled as a ‘liberal’ doesn’t hurt Democratic presidential candidates. But in Senate elections, it’s another story. USApp – American Politics and Policy Blog (16 Sep 2016). Website.

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Abstract

Despite Democrats becoming more liberal in recent decades, they are often very reluctant to describe themselves as such. In new research analyzing the contents of candidates’ televised political advertising Jacob Neiheisel investigates the effectiveness of whether or not calling a Democrat a ‘liberal’ reduces voters’ support for them. He finds that in presidential elections, such anti-liberal rhetoric has no effect, but those running for the US Senate are unable to escape the negative trappings associated with the liberal label.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2016 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science © CC BY-NC 3.0; Online
Divisions: LSE
Subjects: E History America > E151 United States (General)
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 10 Oct 2016 14:17
Last Modified: 10 Aug 2020 23:18
URI: http://eprints.lse.ac.uk/id/eprint/67990

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