Cookies?
Library Header Image
LSE Research Online LSE Library Services

Product differentiation and firm size distribution: an application to carbonated soft drinks

Walsh, Patrick Paul and Whelan, Ciara (2002) Product differentiation and firm size distribution: an application to carbonated soft drinks. EI, 31. Suntory and Toyota International Centres for Economics and Related Disciplines, London School of Economics and Political Science, London, UK.

[img]
Preview
PDF
Download (1MB) | Preview
Identification Number: 31

Abstract

Using brand-level retail data, the firm size distribution in carbonated soft drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity of the firm size distribution is not disturbed by the nature of short-run brand competition (turbulence in brand market share) within segments. Remarkably, product differentiation resulting from firms acquiring various portfolios of product attributes and stores in market evolution determines the limiting firm size distribution.

Item Type: Monograph (Discussion Paper)
Official URL: http://sticerd.lse.ac.uk
Additional Information: © 2002 Patrick Paul Walsh and Ciara Whelan
Subjects: H Social Sciences > HD Industries. Land use. Labor
Sets: Collections > Economists Online
Research centres and groups > Suntory and Toyota International Centres for Economics and Related Disciplines (STICERD)
Date Deposited: 09 Jul 2008 07:31
Last Modified: 01 Oct 2010 08:58
URI: http://eprints.lse.ac.uk/id/eprint/6745

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics