Walsh, Patrick Paul and Whelan, Ciara (2002) Product differentiation and firm size distribution: an application to carbonated soft drinks. EI (31). Suntory and Toyota International Centres for Economics and Related Disciplines, London, UK.
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Abstract
Using brand-level retail data, the firm size distribution in carbonated soft drinks is shown to be an outcome of the degree to which firms have placed brands effectively (store coverage) across vertical (flavour, packaging, diet attributes) segments of the market. Regularity of the firm size distribution is not disturbed by the nature of short-run brand competition (turbulence in brand market share) within segments. Remarkably, product differentiation resulting from firms acquiring various portfolios of product attributes and stores in market evolution determines the limiting firm size distribution.
| Item Type: | Monograph (Discussion Paper) |
|---|---|
| Official URL: | http://sticerd.lse.ac.uk |
| Additional Information: | © 2002 Patrick Paul Walsh and Ciara Whelan |
| Divisions: | STICERD |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| JEL classification: | L - Industrial Organization > L6 - Industry Studies: Manufacturing > L66 - Food; Beverages; Cosmetics; Tobacco L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L11 - Production, Pricing, and Market Structure; Size Distribution of Firms |
| Date Deposited: | 09 Jul 2008 07:31 |
| Last Modified: | 11 Dec 2024 18:33 |
| URI: | http://eprints.lse.ac.uk/id/eprint/6745 |
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