Pinna, Fabio and Seiler, Stephan
(2016)
How taking a bit longer to do your shopping might save you money.
USApp– American Politics and Policy Blog
(09 Jun 2016).
Website.
Abstract
To what extent can shoppers convert the time they spend looking for particular products into monetary savings? Using electronic tags to study the behavior of 12,000 consumers in a large supermarket in Northern California, Fabio Pinna and Stephan Seiler find that consumers can save up to $11 per shopping trip just by searching longer for products.
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