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Web analytics 101: how to use statistics to drive online engagement to your institutional page or research project

Coleman, Robin (2016) Web analytics 101: how to use statistics to drive online engagement to your institutional page or research project. Impact of Social Sciences Blog (27 May 2016). Blog Entry.

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Abstract

If you are looking to drive traffic to your institutional or project websites or blogs then it is important to consider how visitors are arriving and any potential trends that this behaviour may reveal. Robin Coleman shares tips from his experiences on maximising visits to the Institute of Development Studies website. He recommends a more sustained look at how your website looks and performs on mobile devices and offers tips on how to improve your website exposure, ranking and ultimately its impact.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/impactofsocialsciences/
Additional Information: © 2016 LSE Impact of Social Sciences © CC BY 3.0; Online
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Sets: Collections > Impact of Social Sciences Blog at LSE
Date Deposited: 01 Jun 2016 09:45
Last Modified: 27 Sep 2019 23:21
URI: http://eprints.lse.ac.uk/id/eprint/66751

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