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Book review: why people (don’t) buy: the GO and STOP signals by Amitav Chakravarti and Manoj Thomas

Botti, Simona (2016) Book review: why people (don’t) buy: the GO and STOP signals by Amitav Chakravarti and Manoj Thomas. LSE Review of Books (05 Apr 2016). Blog Entry.

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Abstract

Why People (Don’t) Buy: The GO and STOP Signals, authored by Amitav Chakravarti and Manoj Thomas, argues that successful marketing is dependent on understanding the circumstances in which consumers choose to buy and – just as crucially – not buy, with a focus on pricing decisions. Packed with engaging and managerially relevant examples, this book offers a clear set of guidelines through which readers can gain insight into the factors that determine marketing successes and failures, writes Simona Botti.

Item Type: Website (Blog Entry)
Official URL: http://blogs.lse.ac.uk/lsereviewofbooks/
Additional Information: © 2016 The Author
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Sets: Collections > LSE Review of Books
Date Deposited: 09 May 2016 10:43
Last Modified: 13 May 2016 15:09
URI: http://eprints.lse.ac.uk/id/eprint/66402

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