Botti, Simona (2016) Book review: why people (don’t) buy: the GO and STOP signals by Amitav Chakravarti and Manoj Thomas. LSE Review of Books (05 Apr 2016). Website.
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Abstract
Why People (Don’t) Buy: The GO and STOP Signals, authored by Amitav Chakravarti and Manoj Thomas, argues that successful marketing is dependent on understanding the circumstances in which consumers choose to buy and – just as crucially – not buy, with a focus on pricing decisions. Packed with engaging and managerially relevant examples, this book offers a clear set of guidelines through which readers can gain insight into the factors that determine marketing successes and failures, writes Simona Botti.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/lsereviewofbooks/ |
| Additional Information: | © 2016 The Author |
| Divisions: | LSE |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Date Deposited: | 09 May 2016 10:43 |
| Last Modified: | 11 Dec 2024 14:51 |
| URI: | http://eprints.lse.ac.uk/id/eprint/66402 |
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