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When politicians use religious rhetoric it doesn’t appeal to everyone – even among the religious

Jennings, Jay T. (2016) When politicians use religious rhetoric it doesn’t appeal to everyone – even among the religious. USApp – American Politics and Policy Blog (19 Apr 2016). Website.

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Abstract

The use of religious references and rhetoric in political campaigns is nothing new – but is it actually effective in making certain candidates more appealing to voters? In new research Jay T. Jennings finds that candidates’ religious rhetoric has different effects on voters, depending on their religious motivation. He writes that those who use religion to define themselves or see it as filling a social need tend to be receptive or indifferent to candidates’ religious rhetoric, while those who see religion in less black and white terms may end up with a lower evaluation of the candidate.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2016 The Authors, USApp – American Politics and Policy Blog, The London School of Economics and Political Science © CC BY-NC 3.0; Online
Divisions: LSE
Subjects: E History America > E151 United States (General)
J Political Science > JC Political theory
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 04 May 2016 13:40
Last Modified: 05 Sep 2020 23:12
URI: http://eprints.lse.ac.uk/id/eprint/66361

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