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How can businesses measure social media influence to createvalue?

Polonski, Vyacheslav (2015) How can businesses measure social media influence to createvalue? LSE Business Review (08 Sep 2015). Website.

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Abstract

Only a carefully seeded stimulus can generate new demand for a product or service, argues Vyacheslav Polonski.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2015 LSE Business Review; Online
Divisions: LSE
Subjects: H Social Sciences > HF Commerce
T Technology > T Technology (General)
Sets: Collections > LSE Business Review Blog
Date Deposited: 25 Sep 2015 08:41
Last Modified: 17 Dec 2019 00:41
URI: http://eprints.lse.ac.uk/id/eprint/63731

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