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Political marketing can be an asset rather than a threat to democracy

Lovett, Clare (2015) Political marketing can be an asset rather than a threat to democracy. Democratic Audit Blog (02 May 2015). Website.

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Abstract

The once distinct spheres of politics and marketing have become more entwined in recent decades, with mixed results. Clare Lovett explores the strengths and weaknesses of the political marketing approach to ‘selling’ the Labour Party from 1992 to 1997 with a view to demonstrating that, within certain frameworks, political marketing is not a threat but an asset to democracy.

Item Type: Online resource (Website)
Official URL: http://www.democraticaudit.com
Additional Information: © 2015 The Author(s)
Divisions: LSE
Subjects: J Political Science > JC Political theory
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 17 Aug 2015 14:34
Last Modified: 27 Sep 2022 08:36
URI: http://eprints.lse.ac.uk/id/eprint/63205

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