Lovett, Clare (2015) Political marketing can be an asset rather than a threat to democracy. Democratic Audit Blog (02 May 2015). Website.
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Abstract
The once distinct spheres of politics and marketing have become more entwined in recent decades, with mixed results. Clare Lovett explores the strengths and weaknesses of the political marketing approach to ‘selling’ the Labour Party from 1992 to 1997 with a view to demonstrating that, within certain frameworks, political marketing is not a threat but an asset to democracy.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://www.democraticaudit.com |
| Additional Information: | © 2015 The Author(s) |
| Divisions: | LSE |
| Subjects: | J Political Science > JC Political theory J Political Science > JN Political institutions (Europe) > JN101 Great Britain |
| Date Deposited: | 17 Aug 2015 14:34 |
| Last Modified: | 13 Sep 2024 23:51 |
| URI: | http://eprints.lse.ac.uk/id/eprint/63205 |
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