Orgad, Shani 
ORCID: 0000-0001-5129-4203 and De Benedictis, Sara
(2015)
The 'stay-at-home' mother, postfeminism and neoliberalism: content analysis of UK news coverage.
European Journal of Communication, 30 (4).
pp. 418-436.
ISSN 0267-3231
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Abstract
This article analyzes the construction in the UK media of the ‘stay-at-home mother’, a maternal figure who received increasing visibility during the recession and its aftermath. Based on a content analysis of UK national newspaper coverage of stay-at-home mothers (2008–2013), this article argues that the stay-at-home mother emerges from its press coverage as a neoliberal postfeminist subject. On the one hand, the coverage complicates claims about antifeminist backlash and women’s harking back to passive femininity. On the other hand, it fails significantly to undermine maternal femininity’s entanglement with neoliberalism, and reinforces the process described by McRobbie as ‘disarticulation’, by separating between middle-class mothers and working-class mothers.
| Item Type: | Article |
|---|---|
| Official URL: | http://ejc.sagepub.com/ |
| Additional Information: | © 2015 The Authors |
| Divisions: | Media and Communications |
| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HQ The family. Marriage. Woman |
| Date Deposited: | 06 Jul 2015 09:55 |
| Last Modified: | 01 Nov 2024 05:26 |
| Funders: | LSE Seed Fund |
| URI: | http://eprints.lse.ac.uk/id/eprint/62626 |
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