McDaid, David 
ORCID: 0000-0003-0744-2664 and Merkur, Sherry
(2014)
To nudge, or not to nudge, that is the question.
Eurohealth, 20 (2).
pp. 3-5.
ISSN 1356-1030
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Abstract
The use of techniques from behavioural science to nudge populations in subtle ways to choose behaviours and activities positive to their health and wellbeing is certainly fashionable. One question, yet to be resolved, is whether these nudges will become integral components of public health policy or just passing fads. There should be scope for nudging to play an important role augmenting other elements of health promotion and public health policy. This is likely to depend on whether or not the evidence base on the effectiveness and cost effectiveness of different types of health nudges, targeted at different population groups and in different settings, develops sufficiently.
| Item Type: | Article |
|---|---|
| Official URL: | http://www.lse.ac.uk/LSEHealthAndSocialCare/public... |
| Additional Information: | © 2014 WHO on behalf of European Observatory on Health Systems and Policies |
| Divisions: | Social Policy Care Policy and Evaluation Centre LSE Health |
| Subjects: | H Social Sciences > H Social Sciences (General) R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
| Date Deposited: | 24 Jun 2015 11:31 |
| Last Modified: | 12 Dec 2024 00:45 |
| URI: | http://eprints.lse.ac.uk/id/eprint/62441 |
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