Piachaud, David (2007) Freedom to be a child: commercial pressures on children. CASEpapers, CASE/127. Centre for Analysis of Social Exclusion, London School of Economics and Political Science, London, UK.
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Children’s lives have been transformed over the past century. Family incomes have increased, children lead more solitary lives, attitudes to childhood have changed, new products have been developed and commercial pressures on children have increased. The importance of these commercial pressures is analysed. Do children understand advertising? How is child poverty affected? How does increased materialism affect psychological well-being? The issues raised for public policy are discussed in terms of children’s freedom, the rights of children and the protection of children. Finally, the future of childhood is considered and choices between constraining commercial pressures or not are considered.
|Item Type:||Monograph (Discussion Paper)|
|Additional Information:||© 2007 The Author|
|Uncontrolled Keywords:||childhood, consumption, advertising, commercialization|
|Library of Congress subject classification:||H Social Sciences > HV Social pathology. Social and public welfare. Criminology|
|Journal of Economic Literature Classification System:||I - Health, Education, and Welfare > I3 - Welfare and Poverty > I31 - General Welfare; Basic Needs; Living Standards; Quality of Life; Happiness|
|Sets:||Departments > Social Policy
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