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Desperation and Datalogix: Facebook six months after its IPO

Shepherd, Tamara (2012) Desperation and Datalogix: Facebook six months after its IPO. Culture Digitally Blog (12 Nov 2012). Website.

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Abstract

Facebook began trading publicly on NASDAQ nearly six months ago, on May 18, 2012, at the initial offering price of $38 a share. Despite unprecedented anticipation and early trading volume, the company’s share price soon declined, and it currently hovers around the $19 mark. One of the reasons for this decline stems from an issue that plagues all advertiser-supported media: how does the company know if ads actually result in consumer spending? In addressing this concern of Facebook shareholders, the site has recently partnered with data management firm Datalogix in order to bolster the link between Facebook ads and in-store purchasing.

Item Type: Online resource (Website)
Official URL: http://culturedigitally.org/
Additional Information: © 2012 The Author; Online
Divisions: Media and Communications
Subjects: H Social Sciences > HE Transportation and Communications
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Sets: Departments > Media and Communications
Date Deposited: 12 Sep 2014 09:55
Last Modified: 31 Jan 2019 00:53
Funders: National Science Foundation
URI: http://eprints.lse.ac.uk/id/eprint/59466

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