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Losing access to online distribution platforms cost American Airlines more than $50 million in revenues

Bilotkach, Volodymyr, Rupp, Nicholas and Pai, Vivek (2014) Losing access to online distribution platforms cost American Airlines more than $50 million in revenues. LSE American Politics and Policy (23 Jun 2014). Website.

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Abstract

Despite airlines’ push to divert travellers towards buying tickets via their own websites, online travel agents still play a very important role. In 2011, American Airlines introduced its own booking system for travel agents, prompting a backlash from traditional distributors who blocked access to their platforms. Volodymyr Bilotkach, Nicholas Rupp and Vivek Pai take a close look at the case, finding that the loss of access cost American Airlines more than $50 million in revenue through reduced ticket sales. They write that such conflicts between airlines and traditional channels may become more common in the future, as airlines continue to try to unbundle their services.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2014 The Authors
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Date Deposited: 13 Aug 2014 11:05
Last Modified: 13 Sep 2024 19:05
URI: http://eprints.lse.ac.uk/id/eprint/58948

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