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Voters only punish female candidates who use negativity in their campaigns if they are from the opposing party

Krupnikov, Yanna and Bauer, Nichole (2014) Voters only punish female candidates who use negativity in their campaigns if they are from the opposing party. LSE American Politics and Policy (18 Mar 2014). Website.

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Abstract

One of the widely accepted hurdles facing female candidates is navigating the fine line between seeming tough enough to hold office and appearing unfeminine and overly aggressive. Yanna Krupnikov and Nichole Bauer examine whether voters actually punish female candidates for being “too tough.” They find that voters’ opinions of candidates from their own party were unaffected by aggressive behavior, but that they judged female opposition candidates more harshly than their male counterparts for such conduct.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2014 The Authors; Online
Divisions: LSE
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 08 Aug 2014 14:48
Last Modified: 01 Aug 2020 23:12
URI: http://eprints.lse.ac.uk/id/eprint/58810

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