Social media helps forge links with voters, but the ‘ground war’ remains much more important for election campaigns

Gibson, Rachel (2013) Social media helps forge links with voters, but the ‘ground war’ remains much more important for election campaigns. LSE American Politics and Policy (22 Nov 2013). Website.

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Abstract

The question of whether web 2.0 technologies work in ‘getting out the vote’ is one that remains the subject of some debate. Rachel Gibson outlines new research suggesting that while online has a role in reaching voters, traditional methods still remain powerfully persuasive.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/usappblog/
Additional Information:	© 2013 The Author
Divisions:	LSE
Subjects:	J Political Science > JA Political science (General)
Date Deposited:	28 Jul 2014 13:51
Last Modified:	13 Sep 2024 18:40
Funders:	Economic and Social Research Council
URI:	http://eprints.lse.ac.uk/id/eprint/58361

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