The strength of party brands means that fighting for marginal districts is now much more expensive for candidates

Kim, Henry A. and LeVeck, Brad L. (2013) The strength of party brands means that fighting for marginal districts is now much more expensive for candidates. LSE American Politics and Policy (02 Oct 2013). Website.

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Abstract

Concern about party polarization in Congress is by no means new, but using new research, Henry A. Kim and Brad L. LeVeck argue that it can also lead to more expensive campaigns for incumbents in marginal districts. They maintain that while strong party branding makes it much easier for candidates to communicate their ideology in districts that like the party, in competitive races, incumbent candidates must work hard, and spend more, to present more information to show that they are closer to their district’s preferences than those of their party.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/usappblog/
Additional Information:	© 2013 The Author
Divisions:	LSE
Subjects:	H Social Sciences > H Social Sciences (General)
Date Deposited:	25 Jul 2014 15:52
Last Modified:	15 Sep 2023 18:57
URI:	http://eprints.lse.ac.uk/id/eprint/58302

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