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Motivating knowledge agents: can incentive pay overcome social distance?

Berg, Erlend and Manjula, R (2013) Motivating knowledge agents: can incentive pay overcome social distance? Economic Organisation and Public Policy Discussion Papers (EOPP 042). Suntory and Toyota International Centres for Economics and Related Disciplines, London, UK.

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This paper studies the interaction of incentive pay and social distance in the dissemination of information. We analyse theoretically as well as empirically the effect of incentive pay when agents have pro-social objectives, but also preferences over dealing with one social group relative to another. In a randomised field experiment undertaken across 151 villages in South India, local agents were hired to spread information about a public health insurance programme. Relative to at pay, incentive pay improves knowledge transmission to households that are socially distant from the agent, but not to households similar to the agent.

Item Type: Monograph (Report)
Official URL:
Additional Information: © 2013 The Authors
Divisions: STICERD
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Date Deposited: 23 Jul 2014 11:09
Last Modified: 26 Sep 2021 23:16
Funders: Improving Institutions for Pro-Poor Growth (iiG), Department for International Development (DFID), International Growth Centre

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