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Media literacy

Livingstone, Sonia and Van der Graaf, Shenja (2010) Media literacy. In: Donsbach, Wolfgang, (ed.) International Encyclopedia of Communication. Blackwell Publishing on behalf of the Policy Studies Organization and the Public Policy Section of the American Political Science Association, Oxford. ISBN 9781405131995

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Abstract

Media literacy has been defined as “the ability to access, analyze, evaluate and create messages across a variety of contexts” (Christ & Potter 1998, 7). This definition, produced by the USA’s 1992 National Leadership Conference on Media Literacy, is widely accepted, although many alternative and competing conceptions also exist. As the subject of academic research, educational initiatives and communication policy (Potter 2004), media literacy research reflects enduring tensions between critical scholars (Critical Theory) and policymakers, educationalists and technologists, defenders of high culture and defenders of public morals. Associated with media literacy is a variety of related concepts – advertising literacy, Internet literacy, film literacy, visual literacy, health literacy etc. – these reflecting the range of media forms that demand, or assume, knowledge about media on the part of the audience or public.

Item Type: Book Section
Official URL: http://eu.wiley.com/
Additional Information: © 2010 Blackwell
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 30 Jun 2014 15:08
Last Modified: 30 Jun 2014 15:08
URI: http://eprints.lse.ac.uk/id/eprint/57300

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