Dewan, Torun, Humphreys, Macartan and Rubenson, Daniel (2014) The elements of political persuasion: content, charisma and cue. The Economic Journal, 124 (574). F257 - F292. ISSN 0013-0133
Full text not available from this repository.Abstract
Political campaigns employ complex strategies to persuade voters to support them. We analyse the contributions of elements of these strategies using data from a field experiment that randomly assigned canvassers to districts, as well as messaging and endorsement conditions. We find evidence for a strong overall campaign effect and show effects for both message-based and endorsement-based campaigns. However, we find little evidence that canvassers varied according to their persuasive ability or that endorser identity matters. Overall the results suggest a surprisingly muted role for idiosyncratic features of prospective persuaders.
| Item Type: | Article |
|---|---|
| Official URL: | http://www.res.org.uk/view/economichome.html |
| Additional Information: | © 2013 Royal Economic Society |
| Divisions: | Government |
| Subjects: | J Political Science > JC Political theory |
| Date Deposited: | 12 Mar 2014 08:50 |
| Last Modified: | 12 Dec 2024 00:37 |
| Funders: | London School of Economics and Ryerson University, Columbia University |
| URI: | http://eprints.lse.ac.uk/id/eprint/56056 |
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