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Nudging ourselves? The limits of incentivizing "good behavior"

Costa-Font, Joan ORCID: 0000-0001-7174-7919, Just, D. R., Fasolo, Barbara ORCID: 0000-0002-4643-5689 and Powdthavee, Nattavudh (2014) Nudging ourselves? The limits of incentivizing "good behavior". Applied Economic Perspectives and Policy, 36 (1). pp. 1-5. ISSN 2040-5790

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Identification Number: 10.1093/aepp/ppt035


Behavioral economics recognizes that economic agents operate with bounded rationality. Indeed, the field examines how the economic decisions of individuals, firms, and institutions are influenced by social, emotional, and cognitive factors, as well as their environment. The agenda builds on insights from researchers across diverse disciplines (psychologists, behavioral researchers, marketing scientists, and financial economists) who have documented widespread examples of behaviors and problem-solving techniques that do not conform to the assumptions of standard economic theory.

Item Type: Article
Official URL:
Additional Information: © 2013 The Author, Published by Oxford University Press on behalf of the Agricultural and Applied Economics Association
Divisions: Management
Social Policy
Centre for Economic Performance
Subjects: H Social Sciences > H Social Sciences (General)
Date Deposited: 27 Feb 2014 10:47
Last Modified: 02 Feb 2024 11:00

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