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Personalization according to politicians: a practice theoretical analysis of mediatization

Driessens, Olivier, Raeymaeckers, Karin, Verstraeten, Hans and Vandenbussche, Sarah (2010) Personalization according to politicians: a practice theoretical analysis of mediatization. Communications: The European Journal of Communication Research, 35 (3). pp. 309-326. ISSN 0341-2059

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Identification Number: 10.1515/comm.2010.017


Following the evolution towards media-saturated societies, this article presents practice theory as an alternative framework for mediatization studies. We discuss how it can help us grasp the diversity of social and cultural changes related to the highly integrated media. This is demonstrated by studying politicians' personalization, not as a product of media logic but by looking at politicians' media-related practices and media's anchoring of practices. Our in-depth interviews with Flemish politicians show that their practices are in many ways organized by the media, but through this mediatization at the same time aim to retain control over them. It is also shown that politicians' practices are not only directly influenced by media, but also by other politicians' media-related practices. Together, these findings draw a complex picture of the mediatization and personalization process.

Item Type: Article
Official URL:
Additional Information: © 2010 Walter de Gruyter GmbH
Divisions: Media and Communications
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HV Social pathology. Social and public welfare. Criminology
J Political Science > JA Political science (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 19 Feb 2014 12:24
Last Modified: 16 May 2024 01:11

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