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'Do (not) go to vote!' media provocation explained

Driessens, Olivier (2013) 'Do (not) go to vote!' media provocation explained. European Journal of Communication, 28 (5). pp. 556-569. ISSN 0267-3231

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Identification Number: 10.1177/0267323113493253


This article conceptualizes media provocation, a common but understudied practice of mediatized protest and resistance, marketing or (self-)promotion and awareness raising. It is defined as a mediated act that questions or contravenes norms, values, laws, rules and symbolic power, thereby intentionally running counter to the normal horizon of expectations in a certain situation or context. As such, media provocation can have a major impact on public debate, politics and the course of events. In this article, the key elements of media provocation are initially examined and subsequently illustrated by drawing on a case study on Stijn Meuris, a Belgian rock artist and television personality. In 2010, he announced his refusal to vote in the next elections, although it is mandatory in Belgium for all adults to vote. The findings of this case study demonstrate the contingency of the component ‘intentionality’ in the definition of media provocation.

Item Type: Article
Official URL:
Additional Information: © 2013 by SAGE Publications
Divisions: Media and Communications
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HN Social history and conditions. Social problems. Social reform
J Political Science > JA Political science (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 19 Feb 2014 10:44
Last Modified: 20 Jul 2021 00:59

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