Cookies?
Library Header Image
LSE Research Online LSE Library Services

Exploring beliefs about bottled water and intentions to reduce consumption: the dual-effect of social norm activation and persuasive information

van der Linden, Sander (2015) Exploring beliefs about bottled water and intentions to reduce consumption: the dual-effect of social norm activation and persuasive information. Environment and Behavior, 47 (5). pp. 526-550. ISSN 0013-9165

Full text not available from this repository.
Identification Number: 10.1177/0013916513515239

Abstract

Mass consumption of bottled water is contributing to a multitude of environmental problems, including water wastage, pollution, and climate change. The aim of this study is to advance a social-psychological understanding of how to effectively reduce bottled water consumption. An online survey experiment was conducted among students of a Dutch public university to explore outcome beliefs about drinking less bottled water while testing three strategies for behavioral change. Respondents (N = 454) were randomly allocated to four different conditions (an information-only, social norm-only, a combination of both, or a control group). It was hypothesized that the combination (i.e., norm-induced information provision) would be most persuasive and elicit the greatest reduction in intentions to buy bottled water. Results were consistent with this hypothesis. Findings also show that while beliefs about health, taste, water quality, lifestyle, the environment, and perceived alternatives are all correlated with bottled water consumption, belief strength varies significantly based on rate of consumption.

Item Type: Article
Official URL: http://eab.sagepub.com/
Additional Information: © 2013 SAGE Publications
Divisions: Geography & Environment
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
Sets: Departments > Geography and Environment
Date Deposited: 06 Feb 2014 16:30
Last Modified: 20 Sep 2019 01:57
URI: http://eprints.lse.ac.uk/id/eprint/55579

Actions (login required)

View Item View Item