Brienza, Casey
(2013)
Book review: the soul of anime: collaborative creativity and Japan’s media success story.
LSE Review of Books
(13 Nov 2013).
Website.
Abstract
In The Soul of Anime, Ian Condry seeks to explore the emergence of anime as a global cultural phenomenon. Drawing on ethnographic research including interviews with artists at some of Tokyo’s leading animation studios – such as Madhouse, Gonzo, Aniplex, and Studio Ghibli – Condry discusses how anime’s fictional characters and worlds become platforms for collaborative creativity. Casey Brienza finds that this is an excellent work which successfully negotiates that difficult proposition of holding onto the interest of readers who know a lot about anime but not a lot about anthropology as well as readers who know a lot about anthropology but hardly anything at all about anime. The Soul of Anime: Collaborative Creativity and Japan’s Media Success Story. Ian Condry. Duke University Press. 2013.
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