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Global hybrids? 'Eastern traditions' of health and wellness in the West

Newcombe, Suzanne (2012) Global hybrids? 'Eastern traditions' of health and wellness in the West. In: Nair-Venugopal, Shanta, (ed.) The Gaze of the West and Framings of the East. Frontiers of globalization. Palgrave Macmillan, Basingstoke, UK, pp. 202-217. ISBN 9780230302921

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Identification Number: 10.1057/9781137009289


This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives that explore its impact on the West and its position as a new type of globalization. The book views the West as a sum of all its representations - as an idea, an essentialism, a set of images, a frame of reference, a cultural metaphor, a discursive polarity, as well as a spread of geographically locatable regions, both central and peripheral. With contributions from both Asian and European scholars, this volume advances literature on the East beyond Orientalism through the emerging lens of Occidentalism.

Item Type: Book Section
Official URL:
Additional Information: © 2012 The Authors
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
Sets: Research centres and groups > INFORM (Information Network Focus on Religious Movements)
Date Deposited: 25 Oct 2013 11:22
Last Modified: 07 Feb 2020 00:27

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