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Bags for life: the embedding of ethical consumerism

Yeow, Pamela, Dean, Alison and Tucker, Danielle (2013) Bags for life: the embedding of ethical consumerism. Journal of Business Ethics, online . ISSN 0167-4544 (In Press)

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Abstract

The aim of this paper is to understand why some ethical behaviours fail to embed, and importantly what can be done about it. We address this by looking at an example where ethical behaviour has not become the norm, i.e. the widespread, habitual, use of ‘bags for life’. This is an interesting case because whilst a consistent message of ‘saving the environment’ has been the basis of the promotion of ‘bags for life’ in the United Kingdom for many years, their uptake has only recently become more widespread and still remains at low levels. Through an exploratory study, we unpack some of the contextual barriers which may influence ethical consumerism. We do this by examining the attitudes which influenced people to start using ‘bags for life’, and how people persuade others to use ‘bags for life’. We use a case study analysis to try and understand why ethical behaviour change has stalled and not become sustained. We find that both individuals and institutions play a significant interaction role in encouraging a sustained behavioural change towards ethical consumerism.

Item Type: Article
Official URL: http://link.springer.com/journal/10551
Additional Information: © 2013 Springer Science+Business Media Dordrecht
Library of Congress subject classification: H Social Sciences > H Social Sciences (General)
Sets: Research centres and groups > Employment Relations and Organisational Behaviour Group
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 24 Oct 2013 14:44
URL: http://eprints.lse.ac.uk/53777/

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