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Book review: Anime's media mix: franchising toys andcharacters in Japan

Brienza, Casey (2013) Book review: Anime's media mix: franchising toys andcharacters in Japan. LSE Review of Books (12 Jan 2013). Blog Entry.

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Abstract

In Anime’s Media Mix, author Marc Steinberg shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analysis of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day. Casey Brienza finds this is a very flawed book but nevertheless, a very good one.

Item Type: Website (Blog Entry)
Official URL: http://blogs.lse.ac.uk/lsereviewofbooks/
Additional Information: © 2013 LSE Review of Books
Subjects: H Social Sciences > HF Commerce
P Language and Literature > PI Oriental languages and literatures
Sets: Collections > LSE Review of Books
Date Deposited: 18 Sep 2013 09:03
Last Modified: 18 Sep 2013 09:03
URI: http://eprints.lse.ac.uk/id/eprint/52692

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