Brienza, Casey (2013) Book review: Anime's media mix: franchising toys andcharacters in Japan. LSE Review of Books (12 Jan 2013). Website.
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Abstract
In Anime’s Media Mix, author Marc Steinberg shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analysis of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day. Casey Brienza finds this is a very flawed book but nevertheless, a very good one.
| Item Type: | Online resource (Website) |
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| Official URL: | http://blogs.lse.ac.uk/lsereviewofbooks/ |
| Additional Information: | © 2013 LSE Review of Books |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HF Commerce P Language and Literature > PI Oriental languages and literatures |
| Date Deposited: | 18 Sep 2013 09:03 |
| Last Modified: | 11 Dec 2024 13:13 |
| URI: | http://eprints.lse.ac.uk/id/eprint/52692 |
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