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The hedonic procedural effect of traditional medicines

Sato, Azusa and Costa-Font, Joan ORCID: 0000-0001-7174-7919 (2014) The hedonic procedural effect of traditional medicines. Journal of Happiness Studies, 15 (5). pp. 1061-1084. ISSN 1389-4978

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Identification Number: 10.1007/s10902-013-9464-5


The objective of this paper is to understand whether variations in satisfaction across individuals can be attributed to the hedonic procedural effect of using traditional medicines, in which processes involved with its consumption are as important, if not more important, than measures of self reported health outcome. The study involved rolling out structured household questionnaires in late 2010 in Ghana. The key variables used in analysis include: life satisfaction to proxy utility, a binary variable indicating whether the individual used an accompanying procedure, and EQ5D health outcome measures, alongside control variables. Findings suggest that individuals who used accompanying procedures are more likely to report higher levels of utility than individuals who did not, even after controlling for health outcomes and socioeconomic indicators. The study shows that individuals’ health seeking behaviour should be evaluated using procedural, as well as outcome, utility.

Item Type: Article
Official URL:
Additional Information: © 2013 Springer Science+Business Media Dordrecht
Divisions: European Institute
Social Policy
Centre for Economic Performance
LSE Health
Subjects: R Medicine > R Medicine (General)
Date Deposited: 07 Aug 2013 09:24
Last Modified: 20 Aug 2021 01:58

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