Brighton, Paul
(2012)
Book review: 101 ways to win an election.
LSE Review of Books
(02 Nov 2012).
Website.
Abstract
In politics there are no prizes for second place. Packed with advice and practical examples, this guide reveals the insider secrets and skills from seasoned campaign professionals Mark Pack and Edward Maxfield. Paul Brighton finds that the authors avoid many of the errors made by so-called ‘media trainers’, and recommends the book for budding Merkels and Obamas.
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