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The rise of virtual activism means that Europe’s political parties must embrace digital technologies as campaigning tools

Hartleb, Florian (2012) The rise of virtual activism means that Europe’s political parties must embrace digital technologies as campaigning tools. LSE European Politics and Policy (EUROPP) Blog (27 Nov 2012). Website.

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Abstract

Historically, Europe’s political parties have relied on an active membership to achieve and maintain influence. However, with the rise of professional communications management, political parties must increasingly seek influence and relevance through other means. Florian Hartleb looks at the emergence of ‘virtual politics’ in Europe and finds that social media and online engagement offer new opportunities and challenges for political parties.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/europpblog/
Additional Information: © 2012 The Author; Online
Divisions: LSE
Subjects: J Political Science > JN Political institutions (Europe)
Sets: Collections > LSE European Politics and Policy (EUROPP) Blog
Date Deposited: 05 Apr 2013 08:44
Last Modified: 02 Dec 2019 00:33
URI: http://eprints.lse.ac.uk/id/eprint/49598

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