Reutskaja, Elena and Fasolo, Barbara (2013) It's not necessarily best to be first. Harvard Business Review, 91 (1 - 2). p. 3. ISSN 0017-8012
Abstract
People are less likely to choose the highest-rated option in a quality ranking if it appears first on the list
| Item Type: | Article |
|---|---|
| Official URL: | http://hbr.org/ |
| Additional Information: | © 2013 Harvard Business School Publishing. |
| Library of Congress subject classification: | R Medicine > RA Public aspects of medicine |
| Sets: | Departments > Management |
| Date Deposited: | 10 Jan 2013 12:38 |
| URL: | http://eprints.lse.ac.uk/47921/ |
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