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It's not necessarily best to be first

Reutskaja, Elena and Fasolo, Barbara (2013) It's not necessarily best to be first. Harvard Business Review, 91 (1 - 2). p. 3. ISSN 0017-8012

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People are less likely to choose the highest-rated option in a quality ranking if it appears first on the list

Item Type: Article
Official URL:
Additional Information: © 2013 Harvard Business School Publishing.
Divisions: Management
Subjects: R Medicine > RA Public aspects of medicine
Date Deposited: 10 Jan 2013 12:38
Last Modified: 20 Feb 2021 04:58

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