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It's not necessarily best to be first

Reutskaja, Elena and Fasolo, Barbara (2013) It's not necessarily best to be first. Harvard Business Review, 91 (1 - 2). p. 3. ISSN 0017-8012

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Abstract

People are less likely to choose the highest-rated option in a quality ranking if it appears first on the list

Item Type: Article
Official URL: http://hbr.org/
Additional Information: © 2013 Harvard Business School Publishing.
Library of Congress subject classification: R Medicine > RA Public aspects of medicine
Sets: Departments > Management
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 10 Jan 2013 12:38
URL: http://eprints.lse.ac.uk/47921/

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